How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 00:33

How can a small local business with no marketing budget use social media to attract more customers?

Place

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Price

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Processes

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

People

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Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Trump is shot, tackled by SS agents, yet then stands, defiant, with fist high, and 52 hours later, walks into the Republican Convention to thunderous applause. Is there anything that can stop this man, who loves his country? Does he get your vote?

Perception

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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